Radio3, which is set to join the family of radio stations owned by the TV3 media group, promises to deliver a rich array of popular music to its listeners every day. With a focus on providing a continuous playlist filled with hits, the station aims to cater to the tastes of music enthusiasts who enjoy listening to familiar and beloved songs in their daily lives.

The new station will broadcast 24 hours a day and is designed to be a primary choice for consumers across various platforms. This acquisition is expected to strengthen TV3’s existing radio portfolio, which already includes the well-liked Power Hit Radio and the online station PWR Gold. Together, these stations will enhance the audience's musical experience and provide a competitive offering in the market.

Beginning on March 3, the revamped Radio3 will reach listeners in eleven cities across Lithuania, promising a broader selection of music to its audience. This initiative reflects a strategic move by the media group to not only expand its reach but also to better satisfy the diverse music preferences of its customers.