The annual conference of the Mexican Association for the Protection of Intellectual Property (AMPPI) took place in Mexico City on March 5-6, focusing on the upcoming World Cup co-hosted by Canada, the United States, and Mexico, as well as intellectual property matters that will be part of the T-MEC review. The event underscored the intersection of sports, intellectual property, and economic opportunities presented by major international tournaments.

As the World Cup draws nearer, discussions centered on how the tournament could influence Mexican commercial interests and the broader implications for the T-MEC, especially considering the rise of the 'fandom economy.' This economic model emphasizes the active participation of fans who contribute to marketing and content creation, often surpassing official channels. The recognition of this dynamic highlights a shift from passive consumption to active monetization, which could significantly affect how nations leverage major sporting events.

Sponsored by influential groups from Mexico, the U.S., and Canada, the event brought together key stakeholders in intellectual property to discuss strategies benefiting from both the World Cup and the evolving landscape of fan engagement. The strategic alignment seen at AMPPI suggests a growing awareness among nations about the importance of intellectual property in maximizing economic opportunities tied to sporting events and trade agreements like the T-MEC.