The piece discusses the practice of using respectful titles in Brazil, such as "Vossa Excelência" for judges and high officials, contrasting this with the egalitarian terms like "camarada" used by communists in the Soviet Union. The author argues that these titles serve to elevate officials above ordinary citizens, fostering a sense of entitlement and disconnect from the populace. Furthermore, it highlights how some titles, even those deemed outdated, continue to reinforce these unbalanced power dynamics.

The article explores the psychological impact of such titles on public officials, suggesting that constant flattery may lead them to believe their status is inherently superior to that of regular citizens. The author notes that while the term "meritíssimo" is falling out of use, the presence of other honorifics still sustains an environment where governmental accountability is diminished. This critique targets not only the linguistic imbalances but also the broader implications for democracy and citizen engagement in Brazil.

Ultimately, the article calls for a reassessment of how officials are addressed and the necessity for them to 'clean up' their attitudes and habits that stem from these inflated titles. It suggests that promoting egalitarian language could enhance feelings of accountability among politicians and judges, thereby improving their relationships with the public and the integrity of Brazilian governance.