The first edition of the Pregnancy Fair in Campinas, Brazil, is scheduled to take place from March 18 to 22, 2023, at the Expo Boulevard Iguatemi. This event will be free to enter and is expected to attract around 10,000 visitors over its five-day run. More than 40 exhibitors will showcase a wide range of products aimed at pregnant women and families with children aged 0 to 2 years, which includes items for baby care, maternity fashion, breastfeeding, and home decoration.

Highlighting this edition of the fair are personalized products, such as embroidered items, blankets, towels, diapers, and home decor items bearing the baby's name. The event aims to enhance sales through these customized offerings, as indicated by the organizers. Visitors will also have opportunities for great deals and special purchases, letting them prepare for new arrivals with affordable options starting as low as R$ 1.99.

In addition to shopping opportunities, the fair will feature a special raffle on March 20 where visitors can win R$ 1,000 in shopping vouchers by following specific steps. This initiative aims to engage attendees and encourage more participation in the event, making it not only a shopping experience but also a community gathering for expectant families in the Campinas area.