Mar 10 • 12:17 UTC 🇱🇹 Lithuania Lrytas

‘Ankstukai’ charity campaign opens in an unconventional way – this time with a new lullaby

The ‘Ankstukai’ charity initiative launches this year with a unique lullaby sung by Ignas Sinkevičius from Maxima.

This year's launch of the 'Ankstukai' spring initiative is marked by an unexpected symbolic gesture: a new lullaby performed by Ignas Sinkevičius, an employee of the Maxima retail chain. This marks a continuation of the long-standing partnership between 'Ankstukai' and Maxima, which enriches their project aimed at supporting premature babies and their families. Vytenis Kinduris, the head of the 'Ankstukai' charity fund, emphasized the significance of this personal gift, noting that each year, project friends contribute a new lullaby, gradually compiling a shared album for the youngest and their families.

Snieguolė Valiaugaitė, the Director of Communications and Corporate Relations at Maxima, highlighted that these melodies contain moments of peace that emotionally support parents while also helping the little fighters grow and create pleasant memories. The initiative not only aims to provide financial and emotional support but also fosters a sense of community among families dealing with the challenges of premature births. This year’s lullaby is a testament to the enduring cooperation between 'Ankstukai' and Maxima, showcasing a blend of social responsibility and artistic collaboration intended to uplift both the parents and the children involved in the project.

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