Juan Roig, the president of the Spanish supermarket chain Mercadona, has proposed implementing a 0% value-added tax (VAT) on food as a response to the potential effects of the ongoing conflict in Iran. His call comes as concerns grow regarding the rising costs of raw materials, which could lead to increased prices for consumers. Roig expressed that while he would welcome this tax reduction, it ultimately does not depend on the company but on government policies.

In a press conference announcing Mercadona's record annual profits of 1.729 billion euros for 2025, Roig described the situation as uncertain, suggesting the need for businesses to remain adaptable in the face of fluctuating global conditions. He likened the current challenges faced by entrepreneurs to riding a surfboard, navigating unexpected waves as they come. Roig's comments reflect broader concerns that the instability caused by international conflicts can have direct repercussions on local economies and food pricing.

The advocacy for a 0% VAT reflects an increasing worry about the financial strain on consumers if raw material costs continue to escalate. Roig’s acknowledgment of the government's role in such economic matters adds a layer of complexity to the issue, as decisions regarding tax reductions typically involve extensive political considerations. This situation highlights how global events can influence local business strategies and consumer pricing, prompting a discussion about how best to manage these economic pressures.