Alejandro Soberón, the founder of OCESA and president of Grupo CIE, has been announced as the recipient of the Gold Medal 2026 by the Americas Society, the highest honor awarded by the organization established by David Rockefeller. The award ceremony is set for June 9 in New York, where Soberón will share the podium with other prominent leaders such as Pedro Azagra from Iberdrola and Sergio Díaz-Granados from CAF. This award recognizes Soberón’s significant leadership in establishing Mexico as a key player in the global entertainment market.

The Americas Society highlighted Soberón's leadership in positioning Mexico as a critical market within the global entertainment circuit, signifying the country as an essential destination in the industry that generates hundreds of billions of dollars annually. This accolade places Soberón alongside influential regional leaders like Jamie Dimon, Larry Fink, and Agustín Coppel, indicating not just his influence in Mexico but also his recognition across the continent.

For the live events sector, Soberón’s recognition marks a significant milestone in the maturation of operational infrastructure in Mexico and underscores the country's capacity to host world-class international tours. The award reflects a broader acknowledgment of Mexico's growing prominence in the global entertainment industry, encouraging further investments and improvements in local entertainment infrastructure.