The pressures of modern life are increasingly reflected in Korean romantic comedies, as seen in recent dramas like JTBC's 'Efficient Meetings of Unmarried Men and Women' and Netflix's 'Monthly Boyfriend.' These shows embody the struggles of Koreans in their thirties who, overwhelmed by work and societal expectations, find themselves turning to arranged dating as a means of finding love. The protagonist, Eungyung, grapples with dating through a mix of societal pressures and personal ambitions, highlighting the conflict between traditional romantic ideals and modern dating realities.

In 'Efficient Meetings of Unmarried Men and Women,' Eungyung engages in a love triangle with two contrasting suitors, symbolizing the complexities faced by individuals who must choose between societal norms and genuine feelings. The story captures the essence of dating in contemporary society, where the push for 'natural meetings' (자만추) often gives way to more structured or artificial setups ('인만추'). With characters who must navigate the dating landscape quickly and efficiently to avoid wasting time and money, the show underscores the unique challenges of connecting emotionally in a fast-paced environment.

Critics have pointed out the anachronistic nature of the dialogue concerning age and dating value, particularly concerning Eungyung, who at 34 feels the societal pressure of her age weighing against her in the dating world. Lines expressing disbelief in aging stereotypes seem to resonate as a painful truth, reflecting wider societal discussions about the expectations placed on women and their perceived worth in the dating market as they age. This tension not only depicts a realistic portrayal of dating today but also critiques lingering sexist notions about women and their age, thereby provoking conversations about changing societal norms regarding love and relationships.