The Malba Museum in Buenos Aires is set to become a hub of Frida Kahlo's legacy with its upcoming exhibition titled 'Viva Frida,' which will run from September 18, 2023, to March 14, 2027. This exhibition is organized in collaboration with the Frida Kahlo Museum in Mexico City and is timed to coincide with Argentina's Week of High Fashion. The exhibition aims to celebrate the influence of Kahlo's artistry and style worldwide.

'Viva Frida' will showcase drawings, photographs, corsets, accessories, and costumes from the iconic Casa Azul, where Kahlo lived and worked. By featuring these artifacts, the exhibition seeks to delve into the diverse and expansive nature of Kahlo's creative practice and its enduring impact on both Western fashion and global artistry. As Frida Kahlo continues to captivate audiences and influence contemporary artists and designers, this exhibition highlights her as not only a key figure in art history but also a significant iconic presence in the fashion world.

The 'Viva Frida' exhibition serves as a testament to Kahlo's cultural significance and her role as a style icon. With the anticipation of this event, Buenos Aires is embracing the global 'Fridamania' phenomenon, inviting both local and international visitors to engage with Kahlo's unique vision and the dynamic interplay between art and fashion. Through this initiative, the Malba Museum aims to enrich the cultural landscape of Argentina and foster a deeper understanding of Frida Kahlo's multifaceted contributions to contemporary art and style.