A recent survey conducted by Ilta-Sanomat highlighted the general public's limited knowledge about the value of collectible home goods, particularly focusing on the Iittala Festivo candle holders. Although many participants correctly identified popular collections like the Ultima Thule series, questions regarding the monetary value of specific items stumped a majority of respondents.

The quiz revealed that about 60 percent of Finns incorrectly believed that either the 6 or 8-knobbed Festivo candle holders were the most valuable, when in fact, the rarest and most sought after is the 7-knobbed version. This discrepancy showcases a gap in knowledge regarding collectible home goods, which can often be a lucrative market if correctly understood.

Jaana Kaarto, a business owner from Turku's Wanhat Kupit store, provided insights on the Festivo series, indicating the importance of knowing the specific details and values of such items for collectors and sellers alike. The article underscores the sentimental and financial aspects of collecting in Finnish culture, as well as potential opportunities for profit within this niche market.