A recent quiz conducted by Ilta-Sanomat found that the majority of Finns lack knowledge about the true value of iconic design pieces, specifically highlighting the 1930s Savoy vase by Alvar Aalto. Despite its historical significance and high auction prices that can exceed 10,000 euros, only about one-third of respondents recognized its worth. Similarly, the Marimekko Urna vase, another hallmark of Finnish design, was also poorly identified, indicating a gap in public awareness regarding valuable decorative items.

The findings stem from a survey with over 100,000 participants, aimed at gauging the knowledge of Finns related to dishware and glass objects. The results suggest a concerning trend, wherein many individuals struggle to identify valuable antiques or assess their market value accurately. This lack of recognition poses implications for collectors and the broader market for Finnish design, especially as these objects become sought after in second-hand marketplaces, highlighting a disparity between their aesthetic appreciation and their monetary worth.

The notion that one person's trash can be another's treasure rings especially true in these circumstances, as undervalued pieces make their way into thrift shops, potentially robbing their finders of significant financial windfalls. The survey's results challenge assumptions about cultural literacy in Finnish design and indicate a need for greater public awareness and education regarding the historical and financial importance of such cherished items.