The opening of a new Biltema store in Luleå attracted significant crowds, highlighted by the unusual arrival of a Gulfstream 280 luxury business jet, valued at over 20 million euros. As reported by Swedish outlet Carup, the jet's owner, identified as a notable figure related to Biltema, arrived just before the store celebrated its grand opening. The presence of such a lavish vehicle generated excitement and curiosity among attendees, especially those waiting in line for the store's opening offers, including gift cards worth around 20 euros.

Many eager shoppers arrived early to take advantage of the special offers, which included live music and complimentary coffee. The distribution of gift cards was a major incentive, prompting people to line up hours ahead of the start time. In addition to the in-store promotions, the event also aimed to elevate Biltema's visibility in the region, with the Gulfstream jet serving as a striking symbol of the company's ambition and success.

It was noted that the same private jet, marked with the registration SE-RKN, had previously drawn attention at several airports, including Gothenburg and Sundsvall. This level of attention, along with the extravagant means of arrival, underscores the strategic moves made by Biltema No, enhancing the brand's image and creating buzz around the new store opening while attracting a diverse audience excited about the shopping experience.