In Kouvola, Finland, a man named Tero Toikka was astonished by the price of breakfast at a Biltema café, which was only 1.5 euros. This low price caught the attention of many, prompting Toikka to share his find in a Facebook group where it quickly gained over 1500 reactions. The breakfast included porridge with jam, a filled bun, juice, and coffee, showcasing the café's value for money.

Toikka, who frequently visits the store but doesn’t always have the opportunity to dine there, remarked that while the low price is impressive, it hasn’t resulted in a significant rush of customers to the café. He compared the meal's price to IKEA's famous meatballs, implying that while it appears to be an excellent deal for consumers, it may not be sustainable for the business. This raises questions about how such pricing strategies impact both customer satisfaction and business viability.

Biltema's unique approach to pricing has sparked discussion on social media, indicating a trend where consumers are seeking affordable dining options without compromising quality. The anecdote reflects a broader concern about the affordability of meals and the lengths companies might go to attract customers in a competitive market, highlighting the balance between low prices and profit margins for businesses.