The recent workshop held at the Port of Thessaloniki marked the 2nd meeting of the European Interreg Euro-MED program, PortCREW, which focuses on enhancing cruise management in five Mediterranean ports. Organized by the Thessaloniki Port Authority, the workshop aimed to foster collaboration among several European partners including institutions from Italy, Spain, France, and Slovenia. The goal is to establish 'smart' and attractive eco-tourism systems that would benefit both passengers and local economies.

Key discussions included the development of a digital platform designed to personalize information for cruise passengers, which is intended to improve the travel experience and further establish Thessaloniki as a key player in the Mediterranean cruise industry. This emphasis on technology not only aims to elevate the passenger experience but also aligns with sustainability goals, promoting environmentally-friendly practices within the tourism sector.

The project involves various stakeholders and promotes knowledge exchange about best practices in port management. The collaborative effort highlights the importance of sustainable tourism in the Mediterranean, suggesting that enhancing cruise operations can contribute positively to local economies while adhering to ecological standards, thus paving the way for balanced growth in the region.