Atlético de Madrid has successfully secured financing from Santander and BBVA for the construction of a giant surf lagoon at the club's sports city, conveniently located next to the Riyadh Air Metropolitano Stadium. The financing consists of a syndicated loan facilitated by Santander, which is acting as the coordinating bank, complemented by approximately 15.7 million euros in participatory funding from European funds through Buenavista NextGen Urbano. This strategic funding underlines the club's ambitious expansion efforts into new recreational ventures.

The surf lagoon project, which is a collaboration between Atlético de Madrid and investment partners Stoneweg InfraSports, is set to operate under the commercial brand Gemswell Surf Madrid. It aims to harness the growing popularity of water sports while providing a unique attraction in Madrid, poised to draw both locals and tourists alike. The complex is scheduled to begin operations in the spring of 2027, showcasing the club's commitment to diversifying its offerings beyond traditional football.

This initiative reflects a broader trend in sports organizations seeking alternative revenue streams by tapping into lifestyle and recreational markets. By integrating a surf lagoon into its portfolio, Atlético de Madrid not only bolsters its brand but also contributes to the local economy by generating jobs and attracting visitors to the area. The project signifies the club's innovative approach in adapting to fan interests and enhancing its presence within the competitive landscape of modern sports entertainment.