A recent analysis by BAT Tourismusanalyse reveals that in 2025, the inclination to travel among Germans reached its highest level in nearly two decades. With 64% of German citizens taking at least one holiday lasting five days or more, this marks the best result since 2006. The surge in tourism persists despite the backdrop of economic uncertainty and political tensions, indicating a strong desire for vacationing among the populace.

Ulrich Reinhardt, the scientific director of the foundation responsible for the analysis, notes that taking a vacation holds particular significance for Germans during times of crisis. He identifies holidaying as the most popular means of achieving happiness during difficult times, with many respondents viewing travel as a deliberate way to relieve work-related stress and global anxieties. This insight reflects the psychological need for escape and rejuvenation that travel provides.

While international travel remains extremely popular among Germans, domestic tourism also plays a crucial role, with approximately 35% of travelers opting for holidays within Germany in 2025. This demonstrates a dual appreciation for exploring both local and foreign destinations, signifying resilience and a quest for joy amidst ongoing challenges in the wider economic landscape.