The Fish Market in Santos, located on the coast of São Paulo, is set to host a Sardine Festival from October 10 to 15, with promotional prices starting at R$ 12.99. This initiative, organized by the local government, aims to encourage the consumption of fresh fish and support the local fishing industry, especially during a time when prices are significantly lower than usual due to the seasonal fishing bans.

During the Festival, patrons can find sardine prices slated to drop as much as 50% compared to the rates seen during the fishing ban period, when sardine fishing is temporarily halted to promote the species' reproduction. Sardines are celebrated not only for their affordability but also for their versatility in cooking, being suitable for various preparation methods such as grilling or frying, and contribute valuable nutrients like omega-3, proteins, and vitamins to diets.

The Fish Market, located at Avenida Mário Covas, 3050, operates from Tuesday to Saturday, 7 AM to 6 PM, and on Sundays from 7 AM to 3 PM. It is well-known for offering a wide selection of fresh fish, making it a local staple for seafood enthusiasts and a great opportunity for residents to enjoy fresh fish dishes at reasonable prices during this promotional event.