On a recent evening in Chuncheon, South Korea, a group of local citizens gathered to learn about mead, a traditional beverage made from honey, as part of a workshop organized by a local brewery named Mideori Bongja. The workshop featured co-representative Song Chang-hoon, who humorously clarified misconceptions about the term 'mid,' explaining that it refers to a sweet alcoholic drink rather than the common association with American dramas. He detailed the historical significance of mead in various cultures, linking it to ancient traditions and even the etymology of the word 'honeymoon.'

Participants were introduced to various types of mead crafted with local ingredients, such as honey sourced from Chuncheon's wildflowers, exploring different styles including traditional mead, melomel (fruit mead), and braggot (a hybrid of mead and beer). One participant, Ji-hoon Kim, expressed his enthusiasm for the event, noting the lack of opportunities to explore diverse alcoholic beverages beyond the typical soju and beer, and highlighted the importance of appreciating the flavors and brewing processes of different drinks.

The event is part of a collaborative effort among local breweries to foster a unique drinking culture in Chuncheon. By providing an engaging and educational experience, they aim to elevate the appreciation of mead and encourage a deeper understanding of local and traditional alcoholic beverages, expanding choices for residents and creating a distinctive identity for Chuncheon’s drinking culture.