In Riihimäki, the Finnish Hunting Museum has collaborated with the outdoor equipment company Partioaita, showcasing their products alongside historical hiking gear. The first part of the exhibition features hiking equipment from the 1960s, previously used by Lapland author Kullervo Kemppinen, juxtaposed with modern hiking gear available in Partioaita's stores across Finland. This merging of old and new raises ethical questions among outdoor enthusiasts about the appropriateness of displaying items for sale within a museum setting.

The museum director, Timo Kukko, clarifies that the collaboration with Partioaita is primarily one of product partnership rather than financial exchange. The museum has received modern hiking equipment on loan for a year and aims to educate visitors about the history and evolution of hiking gear. This initiative highlights the significance of understanding the origins and manufacturers of exhibited items, fostering a connection between past and present outdoor activities.

The discussions on social media reveal a divergence of opinions among hiking enthusiasts regarding the ethical implications of this partnership. While some appreciate the accessibility of viewing modern equipment alongside historical artifacts, others question whether it's appropriate to promote products for sale in a cultural institution. This dialogue suggests a broader concern about commercialization in museums and the need for thoughtful engagement regarding the relationships between businesses and cultural exhibits.