Matias, a car and machinery salesman from Southern Finland, has revealed a simple yet effective trick that he uses to entice buyers into making a purchase. He insists that by always leaving the fuel tank slightly less than full—ideally at about three-quarters—he can influence buyers' perceptions positively. Matias, who prefers to use only his first name due to concerns about the impact of publicity on his business, has claimed to have successfully facilitated sales of almost a hundred vehicles and machines using this technique.

In his conversation with Ilta-Sanomat, Matias also mentioned that this strategy is based on the psychology of sales and learned from more experienced colleagues at a previous job. He believes that when buyers sit down and turn on the ignition, the fuel gauge is one of the first indicators they check, which can subtly affect their impression of the vehicle's value. This approach exemplifies how minor adjustments can influence buyer behavior and decision-making in auto sales.

The article also alludes to ongoing legal troubles faced by some in the automotive sales industry, suggesting that unethical practices can sometimes overshadow legitimate strategies like Matias's. However, his technique appears to be a straightforward, if slightly manipulative, approach to improving sales success in a competitive market. It raises questions about ethical sales practices in the automotive industry and the lengths to which salespeople can go to secure a deal.