Johanna Ali, the manager of Kesko's car sales, shared insights on the current car-buying trends in Finland during a recent live broadcast of the Talousaamu program. She noted a significant shift towards electric vehicles, stating that Kesko has become the largest electric vehicle operator among the brands they represent. This trend is partly driven by corporate and company vehicle consumers, who are increasingly focusing on fully electric cars. However, there are still popular gasoline-powered models such as the Volkswagen T-Roc, demonstrating a diverse market in vehicle preferences.

Ali emphasized that there is no single model that dominates the market; instead, there is a variety of preferences among consumers. In the used car market, there is a clear inclination towards vehicles priced under 20,000 euros, with a strong focus on gasoline cars. She pointed out that consumers are particularly interested in versatile vehicle types such as station wagons and SUVs, underscoring the practical needs of buyers in Finland. This data reflects broader trends in the automotive industry towards sustainable choices while still accommodating traditional vehicle preferences.

The discussion aligns with statistics published by Kauppalehti which showed January's initial registrations in Finland, shedding light on the evolving preferences in car ownership. As electric vehicles gain traction, it poses implications for automotive manufacturers and consumers alike, indicating a transition period where both electric and combustion engine vehicles co-exist in the market, responding to diverse consumer needs and environmental considerations.