Mar 8 • 04:30 UTC 🇪🇸 Spain El País

The 'sold out' as a fictional narrative: how the music industry learned to sell success even when it didn't exist

The article discusses how the music industry manipulates the perception of success through the strategic use of 'sold out' labels, which often misrepresent actual ticket sales.

The article delves into the phenomenon of 'sold out' events within the music industry in Spain, arguing that many sold out claims are questionable and serve more as marketing tools than indicators of actual demand. As artists’ fees have escalated, the actual ticket sales do not always match the perception of success that the 'sold out' signs suggest. By examining venues like the Movistar Arena in Madrid, the article highlights how configurations can create situations where the selling out of tickets appears exaggerated, thus feeding into a narrative of success that might not exist.

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