The Jõgeva Seed Festival, held for the fifth time, focused on promoting potato and vegetable varieties that have been cultivated in Estonia. This event attracted hobby gardeners eager to prepare for the upcoming gardening season, particularly drawn to the seed potatoes on offer, which became the highlight of the festival's sales. Prior to the official opening, avid gardeners lined up for nearly a kilometer outside the venue, underscoring the event's popularity and the community's interest in local agriculture.

Once the event commenced, a bustling trading scene unfolded at the potato sales stalls, where visitors could purchase beloved Estonian potato varieties, from the 'Jõgeva kollane' to the newcomer 'Joosep'. The latter has been in development for over a decade and has received praise for its appealing qualities. According to Terje Tähtjärv, a researcher at the Agricultural Knowledge Center, 'Joosep' is a mid-season variety known for its attractive yellow flesh and suitability for various culinary applications, indicating a strong preference among Estonians for locally-grown potatoes.

Tähtjärv emphasized Estonia's ongoing cultural connection to potatoes, suggesting that the enthusiasm for this staple food remains strong within the community. The festival not only serves as a marketplace but also reinforces the significance of local agricultural practices and the importance of maintaining traditional food sources among the Estonian populace. Overall, the event highlights the enduring relevance of potatoes in Estonia's culinary landscape and agricultural heritage.