A survey conducted by the NGO Think Olga in 2025 revealed that among over a thousand interviewed women, traveling the world is the primary aspiration for many Brazilian women. Despite a common desire to explore different countries, a significant barrier identified is insecurity, which prevents six out of ten women from traveling due to safety concerns. This data has prompted specialized agencies to tailor their services to meet the needs of female travelers, creating safer and more inclusive opportunities for them to experience travel.

These specialized travel agencies play a vital role by recognizing the unique challenges that women face in travel planning and execution. Their services not only support women emotionally but also help empower them by allowing their travel aspirations to come to fruition. The increasing demand for female-focused travel options indicates a growing trend in the tourism industry that acknowledges and values the presence of women, thus boosting their economic contributions.

One individual example is Marília Poletto, a 27-year-old resident of Sorocaba (SP), who has always dreamt of traveling the world. Her story exemplifies how these specialized agencies can change individual lives and perceptions around women traveling alone. The momentum of this movement reflects a broader societal shift towards recognizing and addressing the needs and rights of women in all spheres, including the travel and tourism industry, paving the way for greater empowerment and freedom for women. This trend not only enhances women's economic participation but also challenges traditional norms surrounding female travel.