Elon Norge, the primary sponsor for Norway's regional cross-country skiing teams, has announced that it will not renew its sponsorship agreement after the current season. Knut Grimstad, the acting CEO of Elon Norge, confirmed that a review of sponsorships at the Nordic level led to this decision, emphasizing that there are currently no plans for renewal. This decision impacts several regional teams including SørVest, Oslofjord, Innlandet, Nord-Norge, and Midt-Norge, which have relied heavily on this partnership for financial support.

The withdrawal of Elon Norge as a sponsor can be seen as part of a broader issue within the company, as it has been facing financial struggles similar to those of its Swedish counterpart, which has led to the undertaking of an external investigation into its sponsorship agreements. Notably, this sponsorship has lasted for six years and was characterized by a strong collaboration, making its end a significant change for the regional teams that depended on this funding.