In a recent episode of Aki Linnanahde's talk show, Finnish media personality Janni Hussi opened up about her earnings as a co-driver in rally events, emphasizing that her income is essentially derived from personal sponsorships. Hussi stated that she has personal sponsors that financially support her, which forms the core of her income as a rally co-driver. This insight sheds light on the financial dynamics that surround this niche profession in motorsport, where traditional salary models may not apply.

Hussi elaborated on her role in rallying, explaining her involvement in the 'etuauto' or advance car duties, which includes gathering critical information about the rally routes during race weekends. This role is crucial for WRC drivers, and Hussi has been active in this capacity over the last year, working with several prominent drivers such as Lauri Joona and Teemu Suninen. Her participation in these high-profile events showcases the blend of strategy, skill, and teamwork inherent in rallying.

At the age of 34, Hussi began her rallying career in the summer of 2022, and has since built a notable profile with a sizable social media following on Instagram. With approximately 374,000 followers, she utilizes her platform to offer visibility to her sponsors. Hussi candidly expressed that if financial gain were her sole motivation, she would not have pursued rallying, indicating her passion for the sport outweighs monetary considerations.