Quico Peinado, president of Art Barcelona, is vocal about the pressing need for cultural VAT to be applied to art sales, stating that this change could significantly benefit both private and public institutions in the art world. He highlights a common misconception that collectors are wealthy elites, emphasizing that many are, in fact, ordinary people who choose to invest in art by forgoing luxuries such as second homes or extravagant vacations. This perspective is important for fostering a more inclusive understanding of who art collectors are.

The Art Barcelona association has been actively participating in protests at the ARCO fair in Madrid, advocating for policies that would support the art sector, particularly regarding the application of reduced taxes on art sales. Peinado's involvement illustrates the association's commitment to not only promoting local artists and galleries but also addressing broader economic challenges faced by the art community. The translation of his comments reflects a desire to elevate the conversation around the socio-economic dynamics of art collection and its implications.

In essence, Peinado asserts that the majority of art collectors are genuine patrons of artists, actively engaged in uplifting the cultural landscape rather than simply wealthy individuals seeking status. By supporting these protests for VAT changes, he aims to bring attention to the need for systemic reform that would benefit all levels of art buyers and the artists themselves, further enriching Spain's cultural heritage.