Elisa Hernando is recognized as the most sought-after art advisor at the ARCOfair, which serves as a significant platform for modern and contemporary art in Spain. Working behind the scenes, she navigates the busy environment of gallery owners, artists, and collectors without the crowd's distraction, allowing her to view the artworks with more depth. Hernando has been curating and advising on collections for over two decades, showcasing her expertise and forming connections within the art community that positions her as a trusted figure.

Her perspective highlights a nuanced understanding of collecting as a practice influenced by gender dynamics. Hernando claims that women collectors often prioritize the notion of legacy in their acquisitions, contrasting with a more exhibitionist approach traditionally associated with some male collectors. This approach is emblematic of a broader shift in the art world, where personal values and long-term impact are becoming more significant in the decision-making processes of collectors.

The discussions at ARCO also reflect the event's historical context and its evolution, emphasizing the contribution of pioneering women in shaping the cultural landscape. As the fair continues to evolve, the emphasis on thoughtful collecting practices represents both a challenge and an opportunity for redefining standards within the art market, pushing for a more inclusive and reflective approach that values the stories behind the art pieces and their impact on society.