María Ruido, a filmmaker and artist from Spain, showcases her latest work "The Factory and Sex" at the ARCO fair, focusing on the intricate relationships between sex and power dynamics. The project places special emphasis on the pornographic industry in Italy, highlighting how it not only reflects but also influences sociopolitical realities.

Ruido, who teaches at the University of Barcelona's Department of Visual Arts and Design, has a long history of exploring themes such as identity construction in the context of labor and the representation of women within capitalism. Her work often critiques historical memory and contemporary audiovisual narratives. "The Factory and Sex" is a culmination of her interdisciplinary studies, inviting viewers to question prevailing norms surrounding sexuality within a capitalist framework.

The presentation of "The Factory and Sex" occurs in three acts, which include a series of photomontages created from magazines purchased in Italy. This artistic expression serves to dissect how pornographic content intertwines with broader cultural discourses, aiming to provoke discomfort and critical reflection among its audience.