The União Brasil and PP federation is strategizing to leverage the recent affiliation of Pablo Marçal as a means to apply pressure on Governor Tarcísio de Freitas of the Republicanos party. By testing Marçal's name in polls, they hope to demonstrate his potential popularity, targeting around 20% approval, which could challenge the governor's position and force him to be more responsive to the political class. Political insiders suggest that the intent behind this strategy is not necessarily to launch Marçal into a gubernatorial bid, but rather to humble Tarcísio given complaints from party members and mayors regarding his lack of engagement and resource allocation.