Euroxx Securities has released a flash note about the recent acquisition of a 50.1% stake in More.gr by Alter Ego Media. The brokerage noted that this deal is anticipated to generate significant synergies due to the creation of a vertically integrated and collaborative business model, which will encompass event space management, event promotion, and ticket sales. This move aligns with Alter Ego's strategy to diversify its revenue streams and decrease dependency on the advertising market.

The report suggests that following the acquisition, Alter Ego Media is expected to achieve a turnover of approximately €165 million and an EBIT of around €40 million. From a valuation perspective, Euroxx estimated that the transaction occurred at roughly 8 times EV/EBIT, indicating that Alter Ego Media continues to trade at a notable discount in the stock market.

These developments in Alter Ego's business model could significantly impact its market position, allowing for broader service offerings and potentially higher revenue stability due to reduced reliance on advertising. The strategic focus on diversifying income sources could also position the company favorably in a competitive media landscape.