Alter Ego Media has officially announced the acquisition of a 50.1% stake in More.gr, a prominent digital platform specializing in ticket issuance for various events, including entertainment, cultural, educational, and sports activities. The acquisition involves the purchase of 175,352 common shares from the sole shareholder, We realize.com Investments Limited, which retains a 49.9% stake in the company. This agreement was signed on Thursday, March 5, 2026, and is seen as a strategic move in the competitive ticketing industry within Greece and Cyprus.

More.gr is recognized as the leading B2C digital ticketing platform in Greece and Cyprus, boasting approximately 1.85 million registered users. The company has been pivotal in the sale and brokerage of tickets for various events, enhancing the overall experience for consumers and offering a range of services aimed at different audience segments including cultural and educational events. The acquisition by Alter Ego Media not only strengthens its portfolio but also aligns with the growing digital economy in the region, particularly as live events have seen a resurgence post-pandemic.

The implications of this acquisition are significant, as it potentially provides Alter Ego Media with greater control over More.gr’s operations as well as an opportunity to expand its offerings in the ticketing sector. The integration of More.gr's services under Alter Ego Media’s umbrella could foster innovation and create new synergies, ultimately benefiting consumers by providing enhanced access to a variety of events and services.