The 2026 FIFA World Cup is expected to bring an economic boost to bars and restaurants in New York State. A bill submitted to the state assembly proposes permitting the sale and service of alcoholic beverages outdoors during the tournament, which could benefit thousands of tourism and gastronomy-related businesses. This initiative, formally known as bill A.10339, was introduced on February 24, 2026, aiming to modify existing alcohol control laws to allow outdoor sales on special occasions.

The proposed legislation outlines a specific timeframe for this measure: from June 1 to July 31, 2026, coinciding with the World Cup scheduled to take place in the United States, Mexico, and Canada. By allowing outdoor alcohol sales, the bill aims to enhance the festive atmosphere of the World Cup while also providing economic opportunities for local establishments. This initiative reflects a growing recognition of the economic impact that such global sporting events can have on local communities.

Furthermore, the law requires municipalities, towns, or counties interested in participating to apply for authorization from the State Liquor Authority. This step is crucial as it ensures that local regulations are adhered to while enabling businesses to take advantage of the influx of visitors expected during the World Cup. If passed, this measure could set a precedent for future events, highlighting the importance of adapting local business regulations to accommodate large-scale international events.