A New York state assemblyman has proposed a bill that aims to authorize certain bars and restaurants to sell and serve alcohol in outdoor spaces during the 2026 World Cup. The initiative is designed to extend from June 1 to July 31, 2026, coinciding with the tournament period when many visitors are expected. This law, designated as bill A. 10339, was introduced on February 24, 2026, with the primary goal of amending alcohol control laws to facilitate outdoor alcohol service during special events.

The proposed legislation outlines specific regulations that would govern outdoor alcohol sales, which is significant in light of the large number of tourists anticipated in New York for the World Cup. By allowing this outdoor service, local businesses in the hospitality sector could capitalize on the influx of visitors, enhancing their profitability during a globally renowned event. The bill represents an effort to adapt to changing consumer preferences for outdoor dining and drinking environments, particularly after the COVID-19 pandemic.

As the World Cup approaches, the decision by Governor Kathy Hochul to sign this bill into law will be pivotal for local businesses. The outcome will affect the operational landscape for many establishments, potentially enabling them to create appealing outdoor spaces that can attract both locals and visitors enjoying the festivities. If enacted, this law could serve as a model for similar initiatives in other states during major sporting events.