The article discusses the author's nostalgia for the "Golden Microphone" music awards, recalling the excitement of previous years characterized by vibrant performances and humorous commentary. This year, however, the event was broadcast with a substantial scheduling change, airing on Saturday at 16:30, a time slot that traditionally attracts minimal viewers due to competition from dull programming, such as reruns of old films and low-quality TV series. The author expresses bewilderment at this change, questioning what the significance of such a time slot means for the visibility and credibility of the awards. The shift from prime time to an earlier afternoon schedule symbolically reflects a broader trend in the entertainment industry where prestigious awards begin to lose their status and are relegated to less favorable viewing periods. This not only diminishes the perceived value of the awards but also the excitement surrounding them, which has historically been a key component of their allure. Moreover, this article hints at potential implications for the Latvian music industry as the awarding body and broadcasters may need to reconsider their strategies to revitalize interest in such events. The disconnect between the awards' storied past and its current handling suggests a critical reflection on how live events in entertainment are evolving amid changing viewer habits and media consumption patterns in Latvia.