Sergio Sancho, the founder of the CAN Art Fair, emphasizes the significance of the term 'collector' within the art community, noting that it often overshadows the presence of regular art buyers. The CAN Art Fair, which takes place in Matadero Madrid from March 5 to 8, represents a decade-long evolution of urban art initiatives aiming to make contemporary art more accessible and diverse. This year’s event marks a pivot from previous formats like Urvanity and UVNT, adopting its new name while retaining its foundational philosophy.

The fair seeks to provide a youthful and alternative platform that contrasts with the established ARCO fair, presenting new voices and artworks that resonate with a broader audience. As part of the art week in Madrid, CAN Art Fair aims to draw attention not only to emerging artists but also to foster inclusivity within the art market. Sancho's vision for the fair has been shaped by his ongoing commitment to cultural programming, which has evolved to meet the expectations of both collectors and casual buyers alike.

With artistic exhibitions and innovative projects, the CAN Art Fair encourages dialogue and engagement amongst various stakeholders in the art world. Sancho’s remarks about the necessity of recognizing art buyers reflect a growing recognition of the diverse motivations behind art purchases, transcending traditional notions of collecting and inviting a larger demographic to participate in the art scene.