FORMA debuts during the Madrid Design Festival as a pioneering international platform that seeks to bridge connections among designers, collectors, and professionals in the Modern Collecting sector. The fair aims to promote engagement between various stakeholders in the industry, fostering a marketplace where innovative design meets the passion of collectors. The initiative echoes the historical tradition of collecting, reminiscent of the Renaissance period when nobles curated personal collections of rare items in their homes, laying the groundwork for modern collecting practices.

The fair's concept draws inspiration from the 'cabinets of curiosities' that were fashionable among aristocrats, featuring a range of exotic and unique artifacts from fossils to scientific instruments. Such cabinets were not only a showcase of wealth but also played a crucial role in the culture of knowledge and discovery, motivating the preservation of cultural heritage through collecting. FORMA's mission resonates with this tradition, aspiring to redefine how designers and collectors interact in today's context.

Further, FORMA serves as an important cultural touchstone, encouraging a dialogue about the significance of design in personal and collective identities. By facilitating meetings among various actors in the design ecosystem, the fair hopes to stimulate growth in the modern collecting scene, impacting how design is appreciated and preserved. Ultimately, FORMA represents a contemporary revival of the age-old practice of collecting, merging new ideas with historical roots to enrich cultural narratives.