Emma Coronel, the ex-wife of notorious drug lord 'El Chapo' Guzmán, recently showcased her aesthetic procedure involving endolift on her Instagram account. This facial treatment has gained significant popularity among celebrities looking to enhance their appearance. The procedure intends to provide firmness and contour to the face, define the jawline, tighten the neck skin, and reduce double chin, as explained by the aesthetic clinic Ecologica Skin Corp, where she had the treatment done.

The social media video highlights Coronel receiving the endolift, displaying some white marks on her face, indicating where the treatment was applied. Endolift is an Italian laser technology that targets specific areas for lifting and contouring, attracting attention for its non-invasive nature compared to traditional facelift procedures. The treatment has garnered endorsements from various public figures, positioning it as a go-to option in aesthetic enhancements.

Coronel’s decision to undergo this procedure not only reflects the increasing normalization of cosmetic treatments among public figures but also raises questions about beauty standards and the pressures faced by women in the limelight. Her choice to share this experience via a popular platform like Instagram may influence her followers and the broader conversation regarding aesthetic enhancements.