Galvão Bueno, the popular sports commentator, took part in a series of humorous segments to promote his new show, "Galvão FC", which premiered on SBT. This included an entertaining episode of 'Passa ou Repassa', where he famously got a pie in the face, and a lively performance of 'La Bamba' on the 'Programa do Ratinho'. Bueno expressed excitement about entering a 'new phase' in his career, which he attributes to the encouragement from Silvio Santos, the iconic owner of SBT.

Despite this enthusiastic promotion, the reception to 'Galvão FC' was disappointing, with viewer ratings indicating a significant drop in interest. According to Kantar Ibope data, the show averaged only three points in viewership, suggesting that the audience was looking for more innovation and fresh ideas, rather than nostalgia and familiar formats. The low ratings signal a potential disconnect between the audience's desires and the content being offered.

Furthermore, Galvão and SBT are representative of traditional Brazilian television, where nostalgia often takes precedence over contemporary trends. While Bueno remains a beloved figure in Brazilian sports media, this experience raises questions about the sustainability of such formats in an evolving media landscape that increasingly favors innovative content. The implications for both Bueno's career and SBT's programming strategy could be significant if they fail to adapt to changing viewer preferences.