SBT, a Brazilian television network, has announced its commentary lineup for the upcoming World Cup, scheduled to take place from June to July. Tiago Leifert, a former host of Big Brother Brasil, will take on the role of narrating the majority of the matches, reflecting his recent prominence and popularity in the broadcast industry. In contrast, veteran commentator Galvão Bueno will limit his commentary to the matches involving the Brazilian national team, ensuring that he remains focused on the most critical games of the tournament.

Leifert's elevated role comes as part of SBT's broader strategy to captivate the audience during the World Cup by blending experienced voices with fresh talent. With Bueno known for his extensive history in sports commentary, particularly soccer, the decision to have him concentrate solely on the Brazilian team's matches could enhance the anticipation and excitement surrounding those games. By having Leifert handle a larger share of the overall commentary, SBT aims to engage younger viewers while still providing a traditional touch with Bueno at the helm for pivotal matches.

This decision not only highlights SBT's approach to revamping its sports programming but also reflects the competitive landscape among Brazilian broadcasters for viewership during significant sporting events. As anticipation builds for the World Cup, the effectiveness of this strategy will be measured by audience ratings and the viewers’ reception to the commentary styles of both Leifert and Bueno throughout the tournament.