El Universo organized a women’s forum featuring speakers who have made significant strides in their careers, including Virginia Saman, a digital marketing consultant and founder of Virgix Help. Saman has a strong affinity for technology and has worked in various digital projects, including web development and e-commerce, and holds a master's degree in Digital Marketing and E-commerce. Her early experiences paved the way for her current role, where she combines teaching and consulting—a role she describes as 'profeconsultora'.

During her discussion, Saman reflects on how the rise of social media transformed the professional landscape, shifting the perception of technology from a niche area primarily handled by IT departments to a fundamental aspect of all business operations. She emphasizes the necessity for businesses to deeply understand these new technologies to remain competitive in an increasingly digital marketplace.

Saman's journey from fear to action illustrates the importance of adapting to technological advancements and seizing opportunities in digital marketing. Her contributions and insights serve to inspire other women in technology and contribute to broadening the discourse around the critical role of digital strategies in modern business.