The VTEX Grand Prix 2026, one of the leading digital commerce and technology events in the region, was successfully held in Guayaquil, Ecuador. This second edition brought together key players from various industries to discuss advancements in digital business models and technology. Among the participants was Grupo Consenso, a prominent Cuenca-based business group known for its market-leading brands such as Indurama, Marcimex, and Serinco, which joined the event through its initiative, Armonía Marketplace.

The participation of Grupo Consenso in this event aligns with its strategy to develop scalable, user-centric digital business models capable of transforming traditional industries, including the insurance sector. Armonía Marketplace has emerged as a significant avenue of innovation for Grupo Consenso, positioning itself as a notable reference within Ecuador's insurtech ecosystem. This reflects a broader trend in which businesses are increasingly recognizing the importance of digital transformation in driving industry growth and improving service delivery.

An expert noted that participation in the VTEX Grand Prix 2026 validates the innovative and digital transformation pathway that Grupo Consenso has been pursuing. The Armonía Marketplace exemplifies how effective application of technology can enhance business operations and industry models, ultimately meeting the evolving needs of consumers in a digital age.