The Cajamar Rodeo Fest 2026 is set to take place from April 30 to May 9, featuring the largest lineup in its history, with 15 acts confirmed. Organizers report that ticket sales have reached the fourth lot in just a few days, underscoring the festival's status as one of the largest rodeos in São Paulo. The rapid increase in ticket sales suggests high demand, likely influenced by the quality of the lineup and festival infrastructure.

Promoted by Viva+ Entretenimento with support from TV TEM, the festival is expected to showcase top Brazilian artists such as Gusttavo Lima, Luan Santana, and Wesley Safadão. The combination of popular attractions, robust event structure, and premium seating options are key factors in the festival's successful sales strategy. As demand continues to surge, price adjustments for tickets may be anticipated as different sales phases progress.

This year's festival not only highlights the cultural importance of rodeos in the region but also signals a broader recovery in the events sector as public interest in large-scale entertainment resurges. As local economies benefit from such events, there is significant potential for increased tourism and associated revenues, positioning the Cajamar Rodeo Fest as an integral part of São Paulo's vibrant cultural landscape.