Over five years of operation, Wolt Market has transformed from a food service with a few hundred products to a comprehensive grocery store featuring thousands of items. Initially focused on supplementary purchases, the company now aims to deliver a complete supermarket experience suitable for weekly grocery orders. This shift includes expanding their inventory to include hundreds of new everyday food and essential products while enhancing collaboration with Estonian producers.

A significant innovation introduced is the "freshness guarantee," which ensures that customers will receive a quick resolution and financial compensation if a product's quality does not meet standards. Additionally, Wolt Market has revised its service fees and established free delivery for orders above a certain price point, making their service more attractive for regular shoppers. These changes are indicative of a strategic shift to accommodate evolving consumer behavior in Estonia.

According to Mikkel Freiesleben, the manager of Wolt Market, the development reflects a clear change in consumer habits, where ordering weekly food supplies through an app has become a routine part of family life. The company's focus has pivoted from speedy delivery to offering a full suite of services at competitive prices, demonstrating their commitment to adapting to consumer needs in an increasingly digital marketplace.