Carpano Weekends is an upcoming celebration in Argentina designed to honor vermouth, founded by Antonio Benedetto Carpano 240 years ago. Every Friday and Saturday in March, events will take place in major cities such as Buenos Aires, Córdoba, Rosario, and Mendoza, featuring pop-up activities that blend culinary experiences by renowned chefs, cocktails, and live music.

The purpose of this celebration is to revitalize interest in vermouth and highlight its historical significance in Argentine culture. Given that 2026 marks the 240th anniversary of the drink's invention, the series of events aims to create a festive atmosphere around vermouth consumption and appreciation through curated experiences that will include tastings, discussions, and music performances.

This initiative reflects a growing trend of engaging consumers with interactive and immersive experiences, promoting both local gastronomy and the vibrant cocktail culture in Argentina. With more than 100 participating bars, Carpano Weekends seeks to cement vermouth's place in contemporary social rituals, fostering connections through shared experiences and celebrating its heritage.