Apple has entered the budget laptop market with the launch of the Macbook Neo, priced at €700. This new device aims to attract consumers looking for an affordable entry into the Apple ecosystem, offering the Mac operating system alongside essential features for everyday tasks like office work and web surfing.

The Macbook Neo distinguishes itself by utilizing the A18 Pro chip from the iPhone rather than Apple's traditional M-series processors. While this decision might limit the device's capabilities in high-performance tasks like video editing, it provides sufficient power for general usage, catering especially to consumers who do not require advanced computing capabilities.

With its aluminum casing and 13-inch display featuring a resolution of 2408 x 1506 pixels, the Macbook Neo stands as a competitive and stylish option in the market. However, it lacks some premium features found in higher-end Apple models, such as True Tone technology. Overall, this product represents Apple's strategy to penetrate the mass market by providing a more accessible price point without compromising the brand's aesthetic appeal.