Physiotherapist Urbanovičs has been instrumental in aiding Latvian athletes, particularly during the Tokyo Olympics, where he provided psychological support to the gold medal-winning 3x3 basketball team. He highlighted the necessity for athletes to be emotionally prepared before major competitions, arguing that success in sport is often rooted in understanding an athlete’s personality and characteristics. According to Urbanovičs, motivating an athlete requires familiarity with their individual traits to communicate effectively and uplift them during critical moments.

His own experiences as a former athlete, having broken his leg twice in motocross, contribute to his work with other sportspeople. This common ground allows Urbanovičs to empathize with the physical and psychological challenges athletes face. As he prepares teams for upcoming Olympic games, he recalls the difficulties faced by pole vaulter Bota, who had to navigate a shoulder injury that could have jeopardized her season and Olympic aspirations. He recounts that surgery could have been considered, but time constraints and uncertainties made the situation more complex.

Through his expertise, Urbanovičs aims to instill resilience in athletes and facilitate a supportive environment leading to performance consistency at the Olympics. His approach signifies a melding of psychological insight with practical injury recovery strategies, building a comprehensive support system for Latvia's competing athletes as they strive for excellence on the international stage.