Maria Grazia Chiuri made her debut as the creative director of Fendi during Milan Fashion Week, intentionally steering clear of a flashy show or theatrical statements. Instead, she articulated a philosophy that 'less me, more we' embodies her vision for the brand, signaling a new creative direction for Fendi as it embarks on the 2026 fall/winter season. This approach symbolizes a significant shift in Chiuri's career after her nine years at Dior and nearly 37 years since she first entered Fendi's headquarters in Rome. Her return marks a poignant full circle in her fashion journey.

The collection showcased at the event blended Chiuri's characteristic femininity and pragmatism, presenting a range of garments that highlighted tactile and sensual qualities. Featuring sheer lace dresses and delicate silk combinations that gracefully draped over the body, the designs emphasized a return to personal expression and comfort. Alongside these softer pieces were deconstructed suits and a more relaxed wardrobe, providing the collection with a practical dimension tailored for everyday wear.

In a fashion industry often marked by grandiose gestures, Chiuri chose a more grounded path, focusing on wearable pieces that account for modern lifestyles. This decision suggests a strategic inclusion of inclusivity and functionality in her designs, potentially appealing to a broader audience. Her vision seems to prioritize collective experience over individualistic expression, setting a new tone for Fendi under her direction and indicating a shift in high fashion towards more accessible and relatable designs.