Maria Grazia Chiuri has made a significant return to Fendi as its creative director after previously working with the brand from 1989 to 1999, during which she played a crucial role in revolutionizing fashion with the launch of the iconic Baguette bag. The message of her debut show, prominently featuring the slogan 'Less me, more us,' signals a shift towards a collaborative and shared approach to fashion, aiming for inclusivity and sustainability. Chiuri's innovative vision seeks not only to honor the brand's legacy but also to modernize it by creating a shared wardrobe for both men and women, composed of highly desirable pieces that reflect contemporary social values.