The article emphasizes the need for the press to engage in self-reflection, particularly in light of the recent situation involving Thorbjørn Jagland, who is currently hospitalized. It critiques the established media's tendency to focus on criticizing iNyheter rather than examining the implications of their reporting on Jagland and his family's well-being. The writer argues that the content published has sparked important conversations around the pressures faced by public figures and the press's responsibility to handle sensitive situations appropriately.

Furthermore, it points out that the press had knowledge of Jagland's health crisis for a week without reporting on it, underlining a significant lack of introspection within the media industry. Instead of questioning their own role and the ethical implications of reporting, discussions seem to have shifted towards inadequate critiques of iNyheter's methods and broader press practices. This focus on others, rather than self-examination, raises concerns about the media's credibility and ethical standing.

Ultimately, the article calls for established media outlets to possess accountability and a deeper understanding of their influence. Without such self-scrutiny, it argues, they lose the moral high ground needed to critique others and effectively participate in conversations about ethics and professional conduct in journalism, particularly in times of crisis like Jagland's hospitalization.